T.R.U.S.T.® Technician Training DVD and digital copy of Companion Workbook


SKU: 010101 Category:


A first-ever video demonstration of the best-practices of the best-in-class service and maintenance technicians who consistently create the highest customer satisfaction AND produce the best sales results with service agreements, accessory/enhancement, generate highly-qualified sales leads and sell replacement systems.

This DVD is divided into 33 sections or “Sales Bytes®” that illustrate the kind of approach or behavior most contractors would like to see their technicians use. Some examples:

  • Professional appearance
  • Meet and greet the customer
  • Confirming the reason for the call
  • Setting expectations for the call
  • Inviting the customer to observe
  • Engaging the customer
  • Discovering customer needs
  • Offering service agreements
  • Renewing service agreements
  • Offering enhancements
  • Creating a sales lead
  • Making a sale
  • Handling objections
  • Using financing to make the sale
  • More more more!


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